Please see the YouTube video titled “An Introduction to Theodore Levitt’s Marketing Myopia” before responding to this question: https://youtu.be/W1lmpGSFV2wTheodore Levitt left a stamp on marketing strategy when he coined term marketing myopia in his article published by Harvard Business Review in 1960. More than half of a century later, the important message still resonates in todays marketplace. Give at least one specific example of a company that fell into a myopic trap. Explain why and how this happened and elaborate on an alternative route the company should have taken.
Theodore Levitt’s Marketing
Plagiarism-free and delivered on time!
We are passionate about delivering quality essays.
Our writers know how to write on any topic and subject area while meeting all of your specific requirements.
Unlike most other services, we will do a free revision if you need us to make corrections even after delivery.