Your task is to recommend two types of CSR programmes relevant to Mcdonald Company based on the information provided in the social reports and other sources of information. One of the CSR program should be a strategic philanthropy activity. Both programs must be REALISTIC. Need to convince the top management (i.e. your audience) that the programs are suitable for the company and should be implemented. Describe how your company can carry out both projects (which department, time-frame, target stakeholders, activities, budget needed).
Content of Report:
- Table of Content
- Executive
- Summary
- Introduction
- Company background
- Existing CSR programs of the company
- Recommendations/Proposed CSR activities (2 types)
- Justification
- Implementation of Projects
Conclusion
References (APA Referencing)- Wikipedia and Google are not academic references and will not be accepted as references. Only journal articles (2011 onwards) are accepted as your references.