A rash of rashes: Alerting clothing customers to potential skin irritation. Sewn-in clothing tags carry essential information about size and garment care, but no matter where they are located inside a garment, they seem to have a knack for poking and scratching. Pestered consumers consequently welcomed the switch by many clothing makers to tagless labels, in which information is printed directly on the fabric, and no physical tag is sewn into the garment. Carters, one of the leading manufacturers and retailers of childrens clothing, is one of those companies. Unfortunately, a small number of parents have contacted Carters to complain that their children have developed rashes where their skin came in con- tact with a tagless label.Your task: Write an announcement for Carters website, explaining that the company has heard some reports of babies whose skin appeared to be irritated by the tagless labels. Cover the following points: (1) the situation applies only to clothes from the fall 2007 product line, in which the tagless label has a solid white printed background on which the label text is printed (as opposed to newer and older garments, in which the label text is printed directly on the fabric, without the solid background); (2) of the 100 million gar- ments sold in the fall 2007 line, the company has received only 400 complaints of rashes; (3) based on a thorough analysis by the com- pany, its suppliers, and several independent doctors and other spe- cialists, Carters has found that the labels contain no known skin irritants or abrasive chemicals, and the problem seems to affect only a very small number of children with sensitive skin; (4) because the problem is so limited in scope and the skin rashes are not serious, after discussions with the U.S. Consumer Products Safety Commis- sion, the company has opted not to recall the clothes but is instead advising parents of affected children to switch to other garments; and (5) as is always the case with Carters clothes, consumers can return unsatisfactory products for a full refund. You will be able to show two comparative photos on the website to help consumers identify the garments in question, one showing clothes from the fall 2007 line, with the solid-background labels, and one showing a newer line of clothes that have a different label style.45″ “This week’s assignment has two parts. In Part 1, you must answer questions guiding you through a three-step writing process. In Part 2, you must write a message based on a case study in the textbook. This assignment supports TCOs 2, 4, and 6. Part 1: Answer the required three-step process questions. These questions are located in our Doc Sharing tab as “Case Questions-3-Step Process.”Part 2: The assigned case study, from our textbook, is Case 21: “A Rash of Rashes: Alerting clothing customers to potential skin irritation,” located in Part 3, Chapter 9, on page 276. Write the announcement, as directed in the “Your Task” section of Case 21. Use the appropriate formatting for this business message ————————————————————————— This is an outline of the three-step writing process to apply to all writing and cases. Address all aspects of writing a resume (or answering case questions) directly on this form. Then add a page break, and write your message in response to the resume or case on the a new page BUT in the same file. For the three-step process questions, you may use short phrases and sentences for your answers.Student name? I. Plan A. Analyze the Situation 1. What is your general purpose? 2. What is your specific purpose? 3. Exactly what do you want your audience to think, feel or believe after receiving your message? 4. Who is your primary audience? 5. What is their background? 6. How are its members different from one another? 7. How are its members similar to one another? 8. What are their reactions likely to be to your message? B. Gather Information 1. What information do your readers need to receive? 2. What facts must you gather in order to create an effective message? C. Select the Right Medium 1. What medium were you told to use in the explanation of the task at the end of your resume or case? 2. If you used a different medium, why did you? D. Organize the Information 1. What is your main idea or career focus? 2. Will you use the direct or indirect approach? 3. Why are you using the approach you chose? II. Write A. Adapt to Your Audience 1. How will you show sensitivity to your audience’s needs? 2. How much credibility do you already have with your audience? 3. How will you establish the additional credibility you need? 4. Will your tone be informal or more formal? B. Compose the Message You DO NOT have to attach your first draft. III. Complete A. Revise the Message or Resume List three or more changes you made between your first draft and final draft suggested by the prompts in that checklist: 1. First change? 2. Second change? 3. Third change? 4. Additional changes? B. Produce the Message or Resume Use effective design and layout for a clean, professional appearance. Proofread the Message or Resume. Review for errors in layout, spelling, punctuation and other mechanics. You DO NOT have to list typos and mechanical errors. C. Distribute the Message or Resume Submit this and the final draft in the drop box in one file. ——————————————————————-
A rash of rashes
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