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Acquisition of food delivery competitor

ManagementIn July 2020, Uber announced the acquisition of food delivery competitor Postmates. See the articles below:https://www.businessinsider.com/uber-buys-postmates-for-2-65-billion-2020-7https://www.qsrmagazine.com/restaurant-operations/how-uber-and-postmates-merger-impacts-industryFor your post, please address: 250 wordsWhat type of strategic move is this and what are the potential reasons that Uber would pursue this (hint chapter 6)?What ways can Uber use to determine (i.e. measure) the success of this strategic move?

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