Analysis: Current strategy by CELESTICA

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Analysing the Canadian company CELESTICA in the following way: For the first part of your paper, please read Managing Differences: The Central Challenge of Global Strategy by Pankaj Ghemawat. This paper should give you a good primer on the three A’s.

You are required to write an analysis of the current strategy employed by CELESTICA company using the three A model proposed by Ghemawat. You should consider which of the three A it is utilizing (there are usually two) and justify this decision and its overall effectiveness citing evidence where appropriate. Finally, what has been their preferred choice of market entry strategy? Be prepared to support your evaluation.

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