Behavioral targeting (BT) combines a consumers online activity with psychographic and demographic profiles compiled in databases. Social networking is the fastest-growing area of BT. Specifically, the information that social network members willingly share on their profiles in combination with demographic and psychographic information becomes a very powerful tool for ad placement. Critics call this form of BT conversational eavesdropping analysis,” whereas advocates call it user-declared information targeting. Please watch the following video. Where do you stand on the issue?
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