Brand management

I’m trying to write my paper and I’m stuck. Can you help?

Our reliable essay writing service is a great opportunity for you to save your time and receive the best paper ever.

Write an argumentative essay on Brand management. Needs to be 4 pages. It is an international company with several sub-brands and a strong strategy in operation.In the United Kingdom, the company has a well-defined brand elements and architecture. Brand architecture acts as a powerful tool through which organizations can effectively organize the brands in their portfolio and focus on enhancing each and every brand in the market.In this regard, the choice of the brand architecture to be used is an important consideration which can greatly determine the performance of a brand in the market. In the case of Sony, the corporation has so many individual brands which create the need for effective brand architecture (Chernatony, 2008).In the United Kingdom, Sony uses the umbrella brand architecture in marketing its various brands across the country and beyond. This arises out of the fact that Sony has been a global brand over the years and the name has therefore become very synonymous with quality products. In this case, the umbrella or corporate brand offers an effective opportunity for the company to market its various sub-brands. Indeed, the nature of the products produced by Sony creates the need for a family name in order to limit much of the effort that would be used in promoting the individual brands. In this case, marketing can be done both for the individual sub-brands and by jointly marketing the family name. However, it should be realized that umbrella branding does not really imply that all the portfolio of the corporation falls under one name. Rather, the family name is just a unifying factor while each and every product has its different brand line.Across the United Kingdom, it is seen that Sony promotes its products effectively through the use of umbrella branding. Sony operates in the technology world where new products are constantly produced. For instance, when a new PlayStation is launched, promotion becomes much easy since the consumers are already acquainted with the bead name. In the

Plagiarism-free and delivered on time!

We are passionate about delivering quality essays.

Our writers know how to write on any topic and subject area while meeting all of your specific requirements.

Unlike most other services, we will do a free revision if you need us to make corrections even after delivery.


How it Works


Place an order

Fill out the order form.

Attach any custom instructions that is required to complete your order.

Make Payment

Pay online safely.

The order form will redirect you to a payment page.

Receive Order via Email

Once the order is complete, we’ll send it via the email provided on the order form.

All Papers are Written from Scratch