Case: NikePhil Knight and Bill Bowerman met at the University of Oregon in 1957. Five years later, they formed Blue Ribbon Sports to manufacture high-quality running shoes. In 1963, they began selling Tiger shoesmanufactured by Onitsuka Tiger in Japanout of cars at track meets in the United States. The company became Nike in 1972, named for the Greek goddess of victory.
Case: NikePhil Knight and Bill Bowerman
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