Companies should engage in social media marketing

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Write a discussion paper on “Do you think all the companies should engage in social media marketing?” (100 points)Please include the following three sections.-Introduction-Literature review- Discussion/ConclusionYou may want to look at academic journals as well as Trade publications. Do not write more than 10 pages (double spaced). Start by explaining what social media marketing is. Continue by providing examples of companies and brands’ involvement on social media.For literature review, include at least 7 (academic or trade publications) and cite reasons why social media marketing is acceptable/ unacceptable. Is there a ubiquitous need for social media marketing? Why? How does this benefit the companies? How does it help customers? When does social media marketing have a backlash?In the conclusion, state how careful the companies have to be with social media marketing and why. Include a couple of suggestions to improve on social media marketing.Remember, this is a paper. Pay attention to your writing. Scientific writing is different from regular write-ups. Minimum of 20 points would be deducted if you do not adhere to APA style

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