Complete 11 pages APA formatted article: Consumers’ Attitude towards Celebrity Endorsements in Advertising. The total advertising expenditure in the US for the same year was a whopping $279.6 billion (U.S. Annual Advertising Spending Since 1919, 2008). Also in the UK, the advertising industry provides almost thirteen thousand jobs, which shows how it has helped the British economy (Whyte, n.d.). This is because capitalism has engendered an emphasis on consumerism wherein economies rely mostly on consumption expenditure (Busler, 2002). For instance, consumption expenditure accounted for an estimated 68% of US GDP (Busler, 2002). Consequently, companies have to rely onaside from product and service quality and other strategies needed to produce what consumers will buyadvertising in order to attract consumers (Busler, 2002). Hence, based on these facts, it cannot be denied that advertising plays a major role in todays cutthroat world of business. The competition is so fierce that a supermarket in the US is known to carry an estimated twelve thousand brands in their storeand that is just a supermarket, it does not even include department stores and other industries where brand names are important (Kulkarni and Gaulkar, 2005). Because of this, numerous advertising strategieswhere the avenues used are the different types of media: TV, film, print, and radiohave been developed throughout the years to make sure that the billions spent on it are worthwhile. Moreover, because of the proven significance of advertising to various businesses, whether big or small, innumerable studies have been conducted in order to ascertain its effects on consumer behavior and attitudesas the end goal of advertising is, of course, to sell products and increase revenues for companies.
Consumers’ Attitude towards Celebrity Endorsements
Plagiarism-free and delivered on time!
We are passionate about delivering quality essays.
Our writers know how to write on any topic and subject area while meeting all of your specific requirements.
Unlike most other services, we will do a free revision if you need us to make corrections even after delivery.
How it Works
Place an order
Fill out the order form.
Attach any custom instructions that is required to complete your order.
Pay online safely.
The order form will redirect you to a payment page.
Receive Order via Email
Once the order is complete, we’ll send it via the email provided on the order form.