Write an essay on Ethical Marketing Solutions. It needs to be at least 750 words.While the easiest solution for all these ethical issues is to tackle them head-on, it becomes complicated when the companies consider the profits they make.Best way for McDonalds to tackle the obesity problem is to stop making fast foods altogether. The problem comes in when this is their main commodity and all their food chains around the world deal in fast foods. Several lawsuits against McDonalds have been listened to in court but they end up paying for damages instead of being stopped from making these deadly fast foods. In appropriate adverts are trending worldwide with huge companies selling their products through sexual appeal and violence. All these should receive bans in order to be ethically appropriate but they prefer the market coverage to the ethics.Cigarette manufacturer, Philip Morris is the fifth most unethical company due to its marketing strategies. In the past, the company has targeted children and exploited their vulnerability to addictive habits. The company has also employed underage girls to handout free Marlboro cigarettes to children at clubs and concerts. On top of this unethical marketing, the company issued a report in the Czech Republic saying that premature smokers deaths have positive effects because they save governments money (actionforourplanet.com, 2013).The above-mentioned company is my point of interest in this study, just as part of the ethical issues associated with tobacco smoking. An epidemic broke out in the year 2003 known as severe acute respiratory syndrome (SARS). This syndrome caused thousands of death and the world health organization had to respond in finding the causative agent. The disease vectors discovered originated in a country that was hesitant to ban their production. They were still smuggled out of the country in order for the company responsible to cut their losses. After the vectors landed in another country, they were legally on sale therefore
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