Your assignment is to prepare and submit a paper on holcim italia s.p.a. While the company’s sales continue to grow, Holcim loses its market share as the market develops more rapidly. In order to solve this problem the case study fulfils the following objectives:The case study is divided into two main sections: situation analysis and presentation of possible solutions. The situation analysis starts with drawing the general picture of Holcim’s market environment. Further on main competitors of the company are introduced. Then the market analysis by segments proceeds. The situation analysis ends with interim summary of the information acquired. The next section, alternative solution is divided into five subsections discussing what changes can be made in order to affect the whole cement market and each of its segments. Conclusion sums up the information acquired from the case study.Italian cement market has experienced decline and recovery of the demand in the past decade. The volume of national demand was 34.868 million tons in 1994. Then in two years it fell down by 2.95% to 33.623 million tons. In 1998 national demand has almost recovered from the downfall getting back to the volume of 1994: 34.685 million tons. The next two years marked a significant increase of demand: 36.147 million tons in 1999 and 38.338 million tons in 2000.
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