In the CSU Online Library, using the Business Source Ultimate database, search for and read the article titled How Barbie Lost her Groove, by Nash and Duvall (2005). Compose a persuasive response that includes the following elements:Explain why Mattels managers were able to slowly change decision making over time and what kinds of cognitive errors contributed.Explain and comment on any factors related to organizational culture and innovation within Mattels setting that might have influenced the company to move in a more positive direction.Your response should be two pages in length, not including the title page or reference page. You are required to cite at least two additional articles not including the referenced case study article. All sources used must be referenced; paraphrased and quoted material must have accompanying in-text citations in the proper APA format.
How Barbie Lost her Groove
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