Our focus this week on information and memory can get lost in this real-time, digital, and mobile world we are living in. How does research happen in 2019? This research/opinion piece by McKinsey is an awesome tool to get a consumer behavior class thinking about our chapters this week.Please read the pdf (attached) and share your thoughts on these two questions;How has information search changed over the past few years, and what will it look like in 2020? How does how we search impact the memorability of products and services?
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