Afterreviewing pages 199-205, Section IV PowerPoints and John Oliver’s clip on native advertising, answer the following in about 500 words:Native Advertising(Links to an external site.)https://www.youtube.com/watch?v=E_F5GxCwizc&t=2sHow do you explain for the rise in native advertising? Why is it so contested? How will it change the landscape of competition for ad space? What additional benefits will it provide brands seeking to boost their audiences? What additional challenges might small businesses face beyond that discussed for brands?Refer to articles on Pinterest if further background is needed.Grading RubricDemonstrates conceptual understanding of “native” in the context of content marketingUnderstands drivers of native advertising trendsClearly distinguishes native from traditional advertisingProvides adequate rationale on why native ads will grow over timeUnderstands audience issues associated with native advertisingUnderstands ethical issues associated with native advertisingUnderstands challenges faced by publishers and advertisersUnderstands additional benefits provided to brands seeking to boost their audiencesUnderstands additional challenges faced by small businesses beyond that discussed for brandsProvides a comprehensive and well written response to the essay question