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Legal and ethical considerations in marketing

Write 11 pages thesis on the topic legal and ethical considerations in marketing, product safety, and intellectual property. Although the fines that a company may get for a certain ethical mistake may seem small, they have a long-term harmful effect on the company brand. Advancement in information technology has come with the ethical challenge of the ownership of intellectual property. Today, it is possible to access any information on the internet and this has resulted in copyright issues as some people take other people’s work as their own (Qato & Alexander 2011). Companies in the food and health industry are often faced with ethical issues. This is because they deal with products that are directly consumed by people. This implies that if they are not well regulated they may end up harming the consumers. Besides providing the customers with safe products, companies are expected to conduct businesses in an ethical manner. This involves being ethical in marketing and refraining from unfair competition. Companies have the ethical obligation to ensure that consumers get the best. According to Kant’ argument on ethics, buyers should not be considered as a means by an organization to get financial benefits. Instead, they should be treated as the end. This implies that the main goal of an organization should be to satisfy the needs of the consumers. As such, a company should respect the customer’s freedom of choice and should not use false advertising, coercion or manipulation to get them to buy certain products. A company has an ethical obligation of providing the customers with the right and adequate information on a certain product or services. It would be wrong to withhold some crucial information about a product. In their marketing, a company should ensure that they provide all information regarding a product or services including the negative aspects so that customers can make&nbsp.the right choices after being sufficiently informed.&nbsp.As a result, some government has developed regulations that give the buyer some time to cool off during a sale offer.&nbsp.

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