Market Segmentation and Product Positioning

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Assignment 1 – Market Segmentation and Product PositioningThe student is required to prepare a 4-5 page research plan to support introducing the Product and Service for “Your Marketing Plan” to the U.S. market. In addition to stating your marketing objectives, the student is required to: Identify the marketing segment for the product and explain why this segment was selected; Discuss the target market and why these customers will be targeted; Conduct a SWOT (strengths, weakness, opportunities and treats) analysis for the company; Describe the market position for your product and service.

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