Marketing debate

by | Nov 17, 2021 | Homework Help

Marketing debate – is mass marketing dead?With marketers increasingly adopting more and more refined market segmentation schemes-fueled by the Internet and other customization efforts-some critics claim that mass-marketing is dead. Others counter that there will always be room for large brands that employ marketing programs targeting the mass-market.Take a position: Mass-marketing is dead versus. Mass-marketing is still a viable way to build a profitable brand.

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