Overview: You will evaluate the methods by which Nike managed change within the organization as a means of implementing its new CSR policy. Much of your analysis will focus on communication strategies. In order for a company to change its culture, all members of the organization must understand the vision, believe in it, and adapt behaviors to create a positive working environment. Analyze the strategies Nike employed to create changefocusing on specific examples that were effective as a means of adopting new policies. Guidelines for Submission: Must be 8 to 10 pages in length and must be written in APA format. Use double spacing, 12-point Times New Roman font, and one-inch margins. Specifically, the following critical elements must be addressed in the paper and answered using the outlined format below:1. Description of Nikes New Approach to CSR ? Describe all of the key elements related to Nikes new approach to CSR. ? Explain how the new approach effected the various departments within the organization. 2. Description of the Culture Nike Was Trying to Create ? List key elements related to Nikes desired culture. ? Explain the relationship between the desired culture and the new CSR policy. 3. Communication Strategies to Create Buy-In Throughout the Organization ? Identify key communication and messaging strategies used by Nike to create buy-in. ? Explain the strengths and weaknesses of Nikes communication strategies. 4. Scenario Planning and Proactive Measures ? Outline the ways in which Nike used scenario planning in order to facilitate change. ? Explain why scenario planning is important as a means of creating change within any company.
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