Perspectives of the British Clothes Wholesaler

by | Nov 11, 2021 | Homework Help

Create a thesis and an outline on Perspectives of the British Clothes Wholesaler in China. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. There are only a few ways that a foreign company can achieve an establishment in China, and those include joint ventures, by means of representative offices, and enterprises that are already foreign-owned. Out of these, Visage would best benefit from involving themselves in a joint venture with their Chinese business partners, as this would allow them to exploit their knowledge in regards to the market. They would also be capable of using the connections that they have made with influential partners.Within this report, we examine the macro-environmental factors that have played a role and influenced the success of Visage. The factors at play here are political, technological, economic, and sociocultural. While the political aspects of it can affect the running of the business, it can also help to establish good business relations, which is the key to the business having support and success. Concerns can also be found within the stability of the economy, despite recent rapid growth. It is something that Visage should stay wary about. Fortunately, one of the benefits that Visage could see if they moved their manufacturing company is that resources can be bought at a lower price.&nbsp.Should Visage choose to have an investment in China, they would also need to create a greater research scale into the economy to avoid the aforementioned problems. Entering into a joint venture with an already local Chinese company is the best way to go about doing appropriate business in China. If this should be the case, then heavy research must be done to assure that they are getting the best partner, one who already has strong connections with government officials and has already established a trusted company. Should Visage choose to do their trade in China, they would need to consider targeting the middle class, as they have the purchasing power and the will to spend money on quality items.A UK clothes wholesaler, Visage, is interested in expanding its business prospects by moving to China.

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