Power of the internet

I’m trying to write my paper and I’m stuck. Can you help?

Our reliable essay writing service is a great opportunity for you to save your time and receive the best paper ever.

For marketers, in both academia and in practice, the power of the internet as a marketing tool within the postmodern consumer context needs to be continually evaluated and exploited (simmons, 2008, pg 306)*. considering the above quote, critically evalua Tesco is the largest grocery market player in the United Kingdom with over 30% market share and is a commanding player in the retail industry globally, with over 2500 stores in 12 countries. Marketing is one of the reasons for the success of Tesco and has allowed the retail giant to rise and be the second most successful retailer globally after Wal-Mart. Internet marketing entails the online introduction of products and services of a business to allow for the products and services to appeal to client’s beyond the geographical location of the business (Mooradian et al., 2012). It is basing on the understanding of Tesco’s global success that this study aims at evaluating the role of internet marketing in the current integrated communications strategy at Tesco PLC, henceforth referred as Tesco in the paper.Marketing communication entails the measures taken by a business in development of brand awareness through relaying information to the consumer on product specifics including qualities, price, benefits, and importance (Percy, 2008, p. 3). Marketing communication strategy are the plans taken by a business aimed at augmenting information dissemination and development of brand awareness. Different avenues are available for businesses to communicate to the consumer and develop a brand. Retailing allows for direct contact with the consumer whereas internet market allows for personalized and individualized information delivery. Other marketing communication strategies available to businesses include direct marketing, public relations, sales promotion, personal selling, and advertising. Despite the availability of different marketing communication channels, a marketing communication strategy has to have five main elements for success i.e. responsiveness, receptivity, relevance, recognition, and relationships (Dahlen et al., 2008, p. 107).

Plagiarism-free and delivered on time!

We are passionate about delivering quality essays.

Our writers know how to write on any topic and subject area while meeting all of your specific requirements.

Unlike most other services, we will do a free revision if you need us to make corrections even after delivery.

ORDER PROCESS

How it Works

c

Place an order

Fill out the order form.

Attach any custom instructions that is required to complete your order.

Make Payment

Pay online safely.

The order form will redirect you to a payment page.

Receive Order via Email

Once the order is complete, we’ll send it via the email provided on the order form.

All Papers are Written from Scratch