1) Carefully study each of the segments to understand the particular motivations/resources, demographics, and values/consumption patterns of all 8 consumer types in order to:a) Identify yourself in one of the categories, and b) Explain why you consider this to be the case. Be sure you support your explanation with concepts from the table. 2) Provide 3 examples of products/services that are important in your lifestyle (and in your VALS segment) that may OR may not necessarily be important or highly valued in another segment.
Segments to understand
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