Final project about a chosen sport event follow the following structure Executive summary Overall event definition (what is your event about) Organisational structure Detailed description of the event (If marathon, where it will take place, when, the route, the city, etc) Market analysis (benchmarking of similar events, competitors, segmentation, etc.) Overall strategy & business model Marketing plan (overall marketing strategy, marketing obectives, communication plan, Social Media) Sponsorship plan (how to attract sponsors, which kind of sponsors are you going to have) Financial plan (sources of revenues and costs) Operational plan (Gantt, volunteers plan, ticketing or subscription system, logistics) Risk Matrix Legacy (If applicable) Conclusions & viability
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