Forum #1: Research a company that you believe has successfully leveraged one or more of their internal resource capabilities. Evaluate the strategy that they employed and explain why you think they were successful.
Assignment #1:
Leveraging-Evaluate some of the key tangible and intangible resources and core competencies within your company (or soon-to-be business) and develop a plan to integrate and leverage those resources and core competencies to create a competitive advantage.
- Minimum 2 pages
- Minimum 2 scholarly sources
Forum #2:
- Is your technological innovation considered a continuous or discontinuous innovation?
- From the targeted adopters perspective, what makes it a continuous or discontinuous innovation?
- How does your innovation provide your venture with a competitive edge/advantage?
Assignment #2:
Based upon your Week 1 Assignment survey results, write a brief report (2-3 pages) assessing the adoption response of your targeted population to the determinants (antecedents); i.e. Advantage, Compatibility, Complexity, Trialability, Observability, of your product (or service). What does the data tell you about the targeted population’s perception of your innovation?
- Minimum 2 pages
- Minimum 2 scholarly sources
- APA Format