Write an essay on The Marketing Practice For Unsigned Independent Artists And Their Music. It needs to be at least 2500 words.However, McCarthy (1987) prefers a more explicit explanation ?f the marketing mix, suggesting that the mix is “a set ?f controllable variables which the organization puts together to satisfy a target group.” A representative marketing mix involves a product provided at a price, combined with some level ?f promotion to attract potential customers, along with a way (a “place”) to meet those customers (McCarthy, 1987). In service marketing, McColl-Kennedy and Kiel (2003) identify three extended elements for marketers. In addition to the traditional 4 Ps, McColl-Kennedy and Kiel (2003) stress the core role ?f people in a service industry, including both employees and customers or potential customers. Additionally, the service process and physical evidence take on additional importance in service industries. All process can produce best results for the marketing of unsigned independent artists and their music. Kotler defines the product as a combination ?f goods and services (Kotler et al, 2001). Given the service focus ?f their work, McColl-Kennedy, and Kiel (2003) define a product more generally. They term a product merely as a bundle ?f attributes–some tangible, some intangible–offered to a buyer by a seller.Marketing and management theorists agree on the simple concept ?f price.
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