Using the Waters Bottling Company in Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created.

Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis. This assignment represents Section 2 of the Marketing Plan. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 2 Marketing Research & Target marketing (Module 2).

Section 2 Market Research & Targeting (Module 2) Market Research Research Methods & Data Mining Market Research Process Consumer BehaviorB2C vs. B2BConsumer Decision Making Process Factors Affecting B2C and B2B consumer behavior Market Segmentation Market Segmentation Concepts Segmentation Process Segmentation Strategies Target Marketing