Write an essay on Ideo. It needs to be at least 500 words. It proves that a liberal management system is necessary for a company to achieve continuous successful results (Neri, 2010). The company also invests in building great infrastructure for the designers allowing them to have fun creating and executing new ideas. The company has also come up with creative futuristic merchandises and solutions, which penetrate the market on a global scale. Among many other inventions IDEO has had, since inception, the redesigned shopping cart as one of its most successful inventions. The IDEO designers noticed problems with the traditional designs and changed them (Roth, 2011). Factors like safety when using the trolley were also a major issue. Additionally, inventing a product scanner to scan the goods reduces the time a customer spends at a till waiting for their turn to purchase. For example, instead of customers pushing trolleys around crowded supermarkets they can leave them at the end of an aisle and. It has not yet been released to the market, because of stiff competition particularly in the French markets (Roth, 2011).The 1998 IDEO shopping cart design was a success though it was not ready to enter to the market (Roth 2011). The firm had an excellent idea that would impress the customers and ease the efforts made in traditional way of shopping. However, the marketing team had not researched the market to find out if it would be economically viable, or if the retailers would accept the extra costs. As noted with products like the iPhone, clients are ready to purchase particularly if they are of good quality, are friendly and technologically enhanced. If I hired IDEO to redesign my products, I would be extremely confident with the firm. However, this would only be possible if I had a brilliant idea of a new product or the need to substantially improve on an existing one. I would be confident because I have seen that over time, the firm has invented products that are visionary,
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